Decreased Clients Overall Media Spend By 50% While Increasing Lead Flow By More Than 20%
When Bel-Rea came to us, they were spending nearly a million dollars a month on TV advertising. As the creative director, I led my team in this complete redesign of the Bel-Rea website as well as a complete creative revamp of their online advertising campaigns on Goolge. We also launched Facebook and Instagram campaigns. This included filming a series of videos that we featured on the website and ran as YouTube ads. I was able to personally shoot all of the lifestyle and animal photos that we used in these campaigns. Overall we were able to cut their monthly spend in half while increasing the amount of leads in the process.