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A/B Testing & Design

In an effort to increase interaction and sales for consumers coming to Pin Up Girl Clothing's homepage, I led my team as we ran a series of a/b tests on the page. We found that highlighting some of their most popular collections and rearranging the page to have more of these collections above the fold dramatically improved homepage interaction. 

 

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The best performing Facebook ads for Pinup Girl have been driving an 8:1 ROI.

The best performing Facebook ads for Pinup Girl have been driving an 8:1 ROI.